[key points]

Key points

• •Amazon MGM Studios will launch a closed beta program in March to test AI tools designed to streamline film and TV production, focusing on improving character consistency and supporting pre- and post-production.
• •The goal is to support creative teams, not replace them, by improving efficiency, reducing costs, and protecting intellectual property.
• •The increasing adoption of AI in Hollywood raises concerns about jobs, creativity, and the future of filmmaking, as companies like Amazon and Netflix experiment with these tools.