Friend.com : que vendent ces publicités affichées dans le métro parisien ?
February 18, 2026
•LeMonde_Pixels•Moderate impact[key points]
Key points
- •American start-up Friend.com, founded in 2023, is advertising in the Paris metro with slogans promising eternal friendship.
- •Friend.com sells an artificial intelligence integrated into a pendant, priced at 112.80 euros, intended to create a friendship relationship with the user.
- •A similar advertising campaign in New York sparked controversy, with users denouncing AI as an artificial substitute for friendship and a surveillance tool.
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