From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
February 18, 2026
•TechCrunch_AI•Moderate impact
[key points]
Key points
•Super Bowl 2026 ads heavily featured AI, both in creating commercials and promoting AI products.
•Svedka's ad, created primarily by AI, featured dancing robots and sparked debate about AI replacing creative jobs.
•Anthropic's ad took a jab at OpenAI's plan to introduce ads to ChatGPT, leading to an online feud.
•Meta showcased its Oakley-branded AI glasses for sports and adventures, with appearances from IShowSpeed and Spike Lee.
•Amazon's ad featured Chris Hemsworth in a satirical storyline about AI, highlighting the enhanced capabilities of Alexa+.
•Ring's commercial spotlighted its 'Search Party' feature, using AI to reunite lost pets with their owners.
•Google's ad showcased the Nano Banana Pro, its newest image-generation model, allowing users to design personalized spaces.
•Ramp's ad featured Brian Baumgartner using Ramp's AI-powered spend management platform to automate tasks.
•Rippling's ad used comedian Tim Robinson to poke fun at HR headaches and the promise of AI automation.
•Hims & Hers addressed disparities in healthcare access, referencing the wealthy's pursuit of health and longevity, and highlighting their AI-powered 'MedMatch' tool.
•Wix spotlighted its new AI-powered Wix Harmony platform, promising easy website creation through AI-driven creation and 'vibe coding'.
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From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads | Veille IA Shiftometer