[key points]

Key points

• •OpenAI introduces advertising in ChatGPT due to financial losses, raising questions about the integrity of responses.
• •Google differentiates its strategy by keeping Gemini ad-free but monetizing AI Overviews and AI Mode.
• •Native conversational advertising could emerge with sponsored carousels, direct offers, and conversational ads.
• •Lack of user trust in advertising within AI could hinder the development of these formats.
• •It's crucial to audit visibility in conversational AI, structure content to be citable, and invest in authority.