‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert | Veille IA Shiftometer
‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert
April 16, 2026
•TheGuardian_Technology•Moderate impact
[key points]
Key points
•A British AI company is accused of sexism due to an advertising campaign portraying a woman as an AI employee who "outworks everyone" and "will never ask for a raise."
•The Advertising Standards Authority (ASA) has received complaints about Narwhal Labs' ads, which were removed from Bristol airport after raising concerns.
•The ads promote the idea that AI can replace human employees, particularly women, by offering an always-on and low-cost workforce.