The Economics of Algorithmic Personalization: Evidence from an Educational Technology Platform -- by Keshav Agrawal, Susan Athey, Ayush Kanodia, Shanjukta Nath, Emil Palikot
March 17, 2026
•NBER_Working_Papers•Moderate impact
[key points]
Key points
•The study evaluates the impact of algorithmic personalization on engagement in an English-learning app for children.
•Personalization benefits are concentrated in the first weeks of use, with diminishing returns thereafter.
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The Economics of Algorithmic Personalization: Evidence from an Educational Technology Platform -- by Keshav Agrawal, Susan Athey, Ayush Kanodia, Shanjukta Nath, Emil Palikot | Veille IA Shiftometer