The Economics of Algorithmic Personalization: Evidence from an Educational Technology Platform -- by Keshav Agrawal, Susan Athey, Ayush Kanodia, Shanjukta Nath, Emil Palikot
March 17, 2026
•NBER_Working_Papers•Moderate impact[key points]
Key points
- •The study evaluates the impact of algorithmic personalization on engagement in an English-learning app for children.
- •A randomized controlled trial (RCT) shows that personalization increases student engagement.
- •Personalization benefits are concentrated in the first weeks of use, with diminishing returns thereafter.
Impacted Jobs
Teacher of talented and gifted students
View profile →
Curriculum administrator
View profile →
Instructional designer
View profile →
Academic advisor
View profile →
Coming soon
Full job impact analysis
The premium watch subscription (detailed per-job impact, extended access) is coming soon. In the meantime, enjoy the key takeaways and highlighted roles on each article.