[key points]

Key points

• •Tinder is introducing an AI-powered feature called Chemistry to combat 'swipe fatigue' and dating app burnout.
• •Chemistry uses AI to learn about users through questions and access to their Camera Roll to improve match outcomes.
• •Match CEO Spencer Rascoff says Chemistry offers an 'AI way to interact with Tinder,' providing targeted matches instead of endless swiping.
• •Tinder's move towards AI aims to address declining subscriber numbers and user burnout by improving relevance, authenticity, and trust.
• •Match is investing $50 million in Tinder marketing, including creator campaigns on TikTok and Instagram, to boost engagement.