[key points]

Key points

• •Digital inaccessibility is a growing problem in an increasingly digitized society, affecting access to essential services and opportunities.
• •Private companies must comply with enhanced accessibility obligations by June 2025, representing a strategic and financial challenge.
• •Accessibility must be integrated from the design stage of digital products and services, and not treated as a technical constraint after the fact.
• •More than 80% of disabilities are invisible, representing a significant portion of the population that requires better consideration of accessibility.
• •Artificial intelligence can facilitate digital accessibility, but it is essential to train professionals and integrate accessibility into calls for tenders.
• •Accessibility improves user experience, broadens audiences, optimizes journeys, and improves natural referencing, transforming a debt into an opportunity.